9 Shades of Ultra Color

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1. #7366bd

   

   Ultra Violet Color

   Pantone tapped Ultra Violet as its 2018 Color of the Year, a dramatic blue-based purple with clear associations to Prince (who died in 2016) and mystical creativity. Ultra violet color (#7366bd) hits rebellious and cosmic. Bold imaginative design still favors the pick.

2. #f8f8f3

   

   Ultra Pure White Color

   There’s nothing pure about it, but paint marketing sells feelings, not truths. Ultra pure white color (#f8f8f3) is what you actually want on your walls when your Pinterest board says “white.” A whisper of warmth keeps it from feeling like a dentist’s waiting room.

3. #7eba4d

   

   Ultra Green Color

   Bright, grassy, and a little yellow, this shade is lively without going neon. Ultra Green color is a medium-light leaf green, cheerful and energetic, close to a Granny Smith apple peel or fresh sprouts.

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