696 Shades of Red Color

Red color shades own the room. From deep burgundy to fire-engine bright, these hex-coded tones empower designers to harness red’s emotional weight for calls-to-action, dramatic accents, or bold brand identities.

More Colors

#840000

Dark Red Color
Dried blood and old velvet drapes. Dark red color (#840000) feels theatrical and expensive, which is why wine labels and hotel logos love it. Not a friendly color, but it commands the room.
#b9484e

Dusty Red Color
The red that knows when to stop talking. Dusty Red (#b9484e) is a muted brick shade, closer to a confident grandmother’s cardigan than a fire engine. It plays well with mustard, sage, and cream, and it doesn’t clash with skin tones in fashion photography.
#f3d3d9

Light Red Color
The name is a stretch. Light red color (#f3d3d9) is really a pale dusty pink with a warm undertone, closer to blush than actual red. Wedding invitations, cosmetics packaging, and children’s rooms all lean on it despite the misleading label.
#ff0000

Red Color
The digital primary. Pure red color (#ff0000) is the most attention-grabbing color on any screen, which is why error states and stop signs default to it. In print, it rarely reproduces this cleanly, so expect a shift toward orange.
#eb6101

Shu Red Color
朱 (Shu) is the Chinese pigment used in calligraphy ink, lacquerware, and temple architecture for over two thousand years. Shu Red color is traditionally made from cinnabar. It is a vivid red-orange with serious cultural depth.
#c81a3a

True Red Color
Slightly cooler than fire-engine red, with just enough pink to feel modern. True red color (#c81a3a) is what most fashion brands mean when they say red lipstick. Bold on its own, unbeatable next to black or navy.
#412533

Soft Red Color
Calling this a soft red color is a stretch; it reads as a bruised plum-brown once you see it on screen. There’s barely any red left, just a dark wine tone with a grape shadow. If you want drama in a dining room, soft red color code #412533 pulls the lights down and makes brass glow.
#ff000d

Bright Red Color
This is red with the volume knob snapped off, a near-pure primary that vibrates against white. Bright red color code #ff000d is stop-sign territory, the shade that grabs your eye before your brain catches up. Use the bright red color for one thing only, or it starts to shout over itself.
#7d4f51

Antique Red Color
Antique red is a dusty brick-rose, the color of a faded barn or an old Persian rug. Time has clearly been taken out of the antique red color; there’s grey woven through the red. It sits well in a rustic palette with cream and dark wood.
#dd0033

Red Hot Color
Red hot is a spicy, slightly cool red with a hint of raspberry, the color of a chili flake or a hot-water tap. Bold but not quite fire-engine loud, the red hot color makes a strong sale banner that still feels a little upscale. Try red hot color code #dd0033 anywhere you want heat without vulgarity.