4 Shades of Viva Color
Explore different types of Viva colors for your website, brand or any project.
#a0488c
Viva Magenta Color
Pantone crowned Viva Magenta the 2023 Color of the Year, calling out its origin in the cochineal beetle: “one of the most precious, strongest, and brightest of the natural dye family.” Aztec dyers were producing carmine from these insects long before Cortés shipped the process back to Europe. Viva magenta color (#a0488c) delivers a crimson with real nerve, brave without turning harsh.
#a0488c
Viva Magenta
#97bee2
Viva La Bleu
#b39953
Viva Las Vegas
#e3ac72
Viva Gold
