Viva Magenta Color - #a0488c: Codes and Complete Breakdown

Published on

July 18, 2026

Pantone crowned Viva Magenta the 2023 Color of the Year, calling out its origin in the cochineal beetle: “one of the most precious, strongest, and brightest of the natural dye family.” Aztec dyers were producing carmine from these insects long before Cortés shipped the process back to Europe. Viva magenta color (#a0488c) delivers a crimson with real nerve, brave without turning harsh.

Viva Magenta Color Shades

Complementary colors

#A0488B
#48A05D

Triadic colors

#A0488B
#8BA048
#488BA0

Tints or lighter colors

#B963A4
#C886B9
#D8A9CD
#E8CCE1
#F8EFF6

Darker colors

#7D386D
#5A284E
#371930
#130911

Analogous colors

#5D48A0
#8948A0
#A0488B
#A04860
#A05D48

Monochromatic colors

#772564
#993682
#B74B9E
#C074AF
#CD9BC1

#a0488c

Magenta Viva

Viva Magenta Color Codes and Information

Complete breakdown of the color Viva Magenta:

Data Type	Values/Details
Hex	#a0488c
RGB	rgb(160,72,140)
HSL	hsl(314,37.9%,45.5%)
CMYK	0, 55, 13, 37
HSV	314, 55, 63
RGB %	63, 28, 55
XYZ	21.5, 14, 26.4
LAB	44.2, 45.2, -20.8
Color Category	Dark
Color Family	Pink
Saturation	55%
Temperature	Warm
Contrast Ratio Against White (#ffffff)	5.53 (passes WCAG AA)
Contrast Ratio Against Black (#000000)	3.8 (fails WCAG AA)