Viva Magenta Color – #a0488c: Codes and Complete Breakdown
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The Viva Magenta color hex code is #a0488c, and it is composed of 63% red, 28% green and 55% blue.
Viva Magenta is a dark, muted, and warm color at 55% saturation. It has a contrast ratio of 5.53:1 against a white background, which passes WCAG AA (Web Content Accessibility Guidelines, Level AA) compliance.
For better visibility, it is recommended to use the Viva Magenta color (#a0488c) against light backgrounds.

Viva Magenta Color Shades
Complementary colors
Triadic colors
Tints or lighter colors
Darker colors
Analogous colors
Monochromatic colors
#a0488c
Viva Magenta Color Codes and Information
Here’s a complete breakdown of the color Viva Magenta, including its HEX, RGB, HSL, and CMYK values, as well as other information about the color.
| Data Type | Values/Details |
|---|---|
| Hex | #a0488c |
| RGB | rgb(160,72,140) |
| HSL | hsl(314,37.9%,45.5%) |
| CMYK | 0, 55, 13, 37 |
| HSV | 314, 55, 63 |
| RGB % | 63, 28, 55 |
| XYZ | 21.5, 14, 26.4 |
| LAB | 44.2, 45, -20.9 |
| Color Category | Dark |
| Color Family | Pink |
| Saturation | 55% |
| Temperature | Warm |
| Contrast Ratio Againt White (#ffffff) | 5.53 (passes WCAG AA) |
| Contrast Ratio Againt Black (#000000) | 3.8 (fails WCAG AA) |
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#a0488c

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