Viva Magenta Color – #a0488c: Codes and Complete Breakdown

Pantone crowned Viva Magenta the 2023 Color of the Year, calling out its origin in the cochineal beetle: “one of the most precious, strongest, and brightest of the natural dye family.” Aztec dyers were producing carmine from these insects long before Cortés shipped the process back to Europe. Viva magenta color (#a0488c) delivers a crimson with real nerve, brave without turning harsh.

Viva Magenta Color Shades

Complementary colors

1. #A0488B

2. #48A05D

Triadic colors

1. #A0488B

2. #8BA048

3. #488BA0

Tints or lighter colors

1. #B963A4

2. #C886B9

3. #D8A9CD

4. #E8CCE1

5. #F8EFF6

Darker colors

1. #7D386D

2. #5A284E

3. #371930

4. #130911

Analogous colors

1. #5D48A0

2. #8948A0

3. #A0488B

4. #A04860

5. #A05D48

Monochromatic colors

1. #772564

2. #993682

3. #B74B9E

4. #C074AF

5. #CD9BC1

Viva Magenta Color Codes and Information

Here’s a complete breakdown of the color Viva Magenta, including its HEX, RGB, HSL, and CMYK values, as well as other information about the color.