Allura Red Color – #ed2e38: Codes and Complete Breakdown
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Allura Red is FD&C Red No. 40, developed by Allied Chemical and first listed by the FDA in 1971. The Allura Red color (#ed2e38) is a bright, warm scarlet, about a cherry slushie, and the FDA’s 2025 push to phase out petroleum-based dyes puts its future in doubt.

Allura Red Color Shades
Complementary colors
Triadic colors
Tints or lighter colors
Darker colors
Analogous colors
Monochromatic colors
#ed2e38
Allura Red Color Codes and Information
Complete breakdown of the color Allura Red:
| Data Type | Values/Details |
|---|---|
| Hex | #ed2e38 |
| RGB | rgb(237,46,56) |
| HSL | hsl(357,84.1%,55.5%) |
| CMYK | 0, 81, 76, 7 |
| HSV | 357, 81, 93 |
| RGB % | 93, 18, 22 |
| XYZ | 36.6, 20.2, 5.7 |
| LAB | 52.1, 70.2, 42.5 |
| Color Category | Dark |
| Color Family | Red |
| Saturation | 81% |
| Temperature | Warm |
| Contrast Ratio Against White (#ffffff) | 4.16 (fails WCAG AA) |
| Contrast Ratio Against Black (#000000) | 5.05 (passes WCAG AA) |
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