Identity Color – #7890ac: Codes and Complete Breakdown
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The Identity color hex code is #7890ac, and it is composed of 47% red, 56% green and 67% blue.
Identity is a light, muted, and cool color at 30% saturation. It has a contrast ratio of 3.29:1 against a white background, which fails WCAG AA (Web Content Accessibility Guidelines, Level AA) compliance.
For better visibility, it is recommended to use the Identity color (#7890ac) against dark backgrounds.

Identity Color Shades
Complementary colors
Triadic colors
Tints or lighter colors
Darker colors
Analogous colors
Monochromatic colors
#7890ac
Identity Color Codes and Information
Here’s a complete breakdown of the color Identity, including its HEX, RGB, HSL, and CMYK values, as well as other information about the color.
| Data Type | Values/Details |
|---|---|
| Hex | #7890ac |
| RGB | rgb(120,144,172) |
| HSL | hsl(212,23.9%,57.3%) |
| CMYK | 30, 16, 0, 33 |
| HSV | 212, 30, 67 |
| RGB % | 47, 56, 67 |
| XYZ | 25.2, 26.9, 42.9 |
| LAB | 58.9, -1.6, -17.5 |
| Color Category | Light |
| Color Family | Blue |
| Saturation | 30% |
| Temperature | Cool |
| Contrast Ratio Againt White (#ffffff) | 3.29 (fails WCAG AA) |
| Contrast Ratio Againt Black (#000000) | 6.38 (passes WCAG AA) |










