40 Shades of Rich Color

Explore different types of Rich colors for your website, brand or any project.

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#004040

Rich Black Color
Not actually black, but a very deep teal that reads black in low light. Rich black color (#004040) is a printing term as much as a color, referring to any deep dark that isn’t pure #000000. Adds depth without the flatness of true black.
#021bf9

Rich Blue Color
A vivid, saturated primary-adjacent blue with almost no grey to soften it. Rich blue color (#021bf9) looks like a highlighter refill, useful for accent details and warning states but overwhelming as a base. Best in small doses.
#218845

Rich Green Color
A well-watered June lawn glows in exactly this shade of rich green, saturated and confident. It’s the green most people picture when they hear the word. Drop the rich green color on a “buy” button and it does the psychological work of go, grow, and yes.
#ff1144

Rich Red Color
Rich red carries a pink-crimson edge, like a cranberry lit from behind. Saturated and a little glamorous, the rich red color makes a bold lipstick shade or a Valentine’s campaign that means business. Reach for rich red color code #ff1144 when you want red with real heat.
#0892d0

Rich Electric Blue Color
Rich electric blue is a vivid, saturated azure that reads as clean and high-tech. The rich electric blue color is the shade of a bright sky reflected on glass. Use rich electric blue #0892d0 for a tech or finance brand that wants energy and trust.
#aa8833

Rich Gold Color
Rich gold is a deep, warm ochre-gold, the color of antique brass or dark honey. The rich gold color carries real richness without needing shine. Rich gold #aa8833 pairs beautifully with deep green or charcoal for a luxurious feel.
#3e4740

Rich Olive Color
Watch an olive branch at dusk and you get rich olive color code #3e4740 exactly: dark green tucked behind a gray-brown veil. The shade behaves almost like a neutral in menswear, which explains why field jackets and Land Rovers keep landing there. Try it against unbleached linen for a moody, monastic combination.
#715e4f

Rich Brown Color
Coffee with a generous splash of cream, or aged oak in evening light. Rich brown color (#715e4f) carries that cozy dependability of well-worn leather. Warm it up further with rust and forest green, or cool it with soft slate.
#720058

Rich Purple Color
Deep berry-violet with the plush weight of a velvet theater seat. Rich purple color (#720058) delivers the Tyrian-dye lineage of imperial purple without breaking the budget. Premium chocolate boxes, perfume packaging, and luxury lingerie all rely on this exact wavelength.
#b0306a

Rich Maroon Color
Split a pomegranate and the seeds bleed exactly this berry-red-purple. Rich maroon color (#b0306a) hits more vivid than a classic brick maroon, thanks to the pink lean. Wine labels, beauty packaging, and holiday campaigns pull it hard in October.