90 Shades of Fresh Color

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1. #8bd6e2

   

   Fresh Blue Color

   Real estate photography’s favorite pool color. Fresh blue (#8bd6e2) is what a chlorinated pool looks like at noon in July: saturated, cheerful, and slightly too perfect. Bottled water labels, resort brochures, and summer swim collections keep coming back to it.

2. #69d84f

   

   Fresh Green Color

   Fresh green is spring-leaf green, bright and yellow-tinged like new growth pushing through in April. The fresh green color has real zip. It works well for a produce brand or any product that wants to shout “natural and new.”

3. #a69e73

   

   Fresh Olive Color

   Fresh olive is a soft, warm khaki with a green-gold cast, lighter than most olives. The fresh olive color reads as an earthy neutral with a hint of life. It pairs naturally with cream and terracotta.

4. #e19091

   

   Fresh Pink Color

   Fresh pink is a warm, dusty coral-rose, soft but with real color. The fresh pink color is the shade of a blushing cheek. Use fresh pink #e19091 as a gentle, friendly accent in a warm palette.

5. #f7e190

   

   Fresh Yellow Color

   Fresh yellow is a warm, buttery gold, the color of a lemon custard or a spring daffodil. Cheerful and inviting, the fresh yellow color makes a sunny, appetizing background for a food or lifestyle brand.

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