39 Shades of Pastel Color

Explore different types of Pastel colors for your website, brand or any project.

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Pastel Blue Color
A soft, slightly saturated pale blue with a lavender undertone. Pastel blue color (#a2bffe) is the color of baby books, ice cream shop signage, and 1980s Easter dresses. Cheerful without going childish.
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Pastel Grey Color
A light warm grey with a whisper of green. Pastel grey color (#cfcfc4) is what dusty museum walls and mid-century pottery both aim for. Soft without going flat.
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Pastel Green Color
Pastel green is the mild mint of a mid-century diner counter, soft and sweet without being neon. It’s one of the classic pastel shades that reads instantly as friendly. The pastel green color works well for a kids’ app or a spring campaign that wants to feel light.
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Pastel Yellow Color
Pastel yellow is a soft, buttery lemon, the color of a baby chick or a stick of butter. Sunny without any glare, the pastel yellow color makes a cheerful, gentle background for a kids’ or spring-themed design.
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Pastel Pink Color
Pastel pink here is a warm, dusty rose rather than a candy pink, closer to a faded ballet slipper. Soft and a little vintage, the pastel pink color makes a tender, understated accent for a romantic palette.
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Pastel Purple Color
Pastel purple is a soft, greyed lilac, gentle and a little dusty. The pastel purple color is the shade of a faded hydrangea. Use pastel purple #b39eb5 as a calm, romantic accent in a soft palette.
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Pastel Red Color
Pastel red is really a soft coral-salmon, warm and gentle rather than fiery. The name is a contradiction, since true red resists going pastel. The pastel red color makes a friendly, approachable accent for a warm, playful brand.
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Pastel Brown Color
Ignore the “pastel” label. Pastel brown color (#836953) carries the weight of a strong latte or a well-oiled leather satchel. Where black would flatten a design, this warm mid-brown grounds it without turning the whole thing heavy.
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Pastel Magenta Color
Bubblegum softened with cream, the kind of pink that lived on skating rinks and Trapper Keepers in 1985. Pastel magenta color (#f49ac2) stays sweet without going harsh. Candy brands and indie beauty labels pull this hex more than they let on.
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Pastel Mint Green Color
A crushed spearmint leaf stirred into whipped cream. Pastel mint green color (#add0b3) carries the fresh calm the wellness industry lives on. Set the shade against white and the whole layout turns clinical in the best way.